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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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9b Discussion

9b Discussion

Q Companies have limited financial resources when it comes to spending advertising dollars. Recently, many companies have shifted their spending from print media to online media, especially advertising around social media. Yet, according to a Weebly survey, 62% percent of small business owners say their paid advertisements on Facebook are missing the target. For your initial post, take a screenshot of at least three different advertisements that are present in your social media channel (e.g., Facebook). Supporting your post with content from the textbook and online lesson, discuss whether or not these online advertisements are effective. What are the advantages and disadvantages of advertising this product/service online compared to other forms of media? Finally, if you were developing an online advertisement for this product, what would you do differently to possibly be more subtle?

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The advertisements on social media platforms I found are of mobile phones, MBA programs and clothes. However, there have been several instances where I have seen that big and small brands advertise their products and services on various social media platforms such as Facebook, Twitter, Instagram and others. These advertise are somewhat effectual on the ground that they are reaching out a huge rather global customer base very conveniently. When a customer visits any particular online shopping website, Facebook and other social media operators keep a track of the searches of the users.